FREE SHIPPING ON ALL DOMESTIC ORDERS

FREE SHIPPING ON ALL DOMESTIC ORDERS

Heritage

A Bavarian Immigrant Heads West

The story of denim begins with a young Bavarian immigrant and entrepreneur who wanted to cash in on
Read more

Birth Of The Modern Jean

Levi Strauss was not sole originator of denim jeans. The second man involved is the lesser known Ja...
Read more

Signature Additions

The denim jeans that Strauss and Davis created were still far from iconic. It wasn't until about 189...
Read more

The Rugged Wild West

The dawn of the twentieth century saw denim moving away from work factories and into the personal cu...
Read more

Casual of War

The 1940s brought a halt in jean production ,due to World War II and the demand for raw materials it...
Read more

Depression Denim

During the Great Depression, people needed clothing that was durable, affordable, and comfortable. S...
Read more

Youthful Rebellion

The 1950's ushered in an era of rebellion and youthful uprising. It was only a matter of time befor...
Read more

A Sex Appeal

Marilyn Monroe took the sex appeal of jeans to a level never seem before when she starred in the Ri...
Read more

Self-Expression On A Denim Canvas

The 1960's saw a new era of creativity and open-mindedness sweep through the nation. This was also k...
Read more

Designer Boom

Even in the 1970s, when it seemed that denim was being pushed aside in favor of these other fabrics,...
Read more

Rock Denim

Robert Plant, the singer of Led Zeppelin and opened up a generation of rockers in tight jeans and ...
Read more

Ultra Short

Catherine Bach, as Daisy Duke from the Dukes of Hazard, gave a whole new meaning to the term short-...
Read more

Appointments

The Denim Lab appointments are complimentary one hour denim fitting & styling consultations. Book an appointment with a Fitting Lab Specialist today!

Read More

Shop Now

In a hurry and don't have time to make it to the store in person? Shop through our online catalog and have it shipped right to your door.

Read More

Membership

Sign up for our free VIP membership to receive monthly exclusive offers and invitations to private events. We value your privacy and will not share your information.

Read More